Early on in this project I recorded that I would try to create a professional but low key personal brand, and that is still my goal. I am by nature a private person, and would like to keep my professional and personal worlds quite separate. While I am happy to begin to develop a professional online presence, I am still loathe to share much of my personal life online, so keeping these online "brands" separate is not much of a problem at present! It may be, of course, that as I work through these 23 Things, that reticence is gradually reduced.
Conducting a "vanity search" of Google revealed my professional presence on Pinterest and Mendeley, though not Twitter. There are apparently quite a few people who share my name, so identifying my professional presence at a glance is not always easy. I understand now why it can be so useful to include a brief bio or profile of oneself when creating new accounts, to help with that identification, so I will put this to greater use when creating new social media accounts from now on.